Brennan&Pike CloudPay

Bill Payment Platform

Overview

Traditional paper billing has a long collection cycle. EasyPay, Cloudpay Online Payment Platform modules ease the transition to bill payment on the cloud while providing Revenue Departments with live information regarding accounts and payment flow. EasyPay also eases the work of day by day account settlement.


The platform offers customers a product suite for bill payments with live reports and integration to their other business process applications. Additionally, the platform reduces postal costs and paperwork associated with revenue collection.


The EasyPay, Cloudpay Online Payment Platform focuses on Self Pay within the Revenue Cycle. It interfaces with Management interfaces with all major healthcare business process products from Epic, McKesson, Meditech and GE Centricity Business for a complete solution Revenue Cycle Management.

role

Product Design & UX/UI Designer + Prototype

Client

Brennan&Pike, Inc.

Products

EasyPay, Cloudpay Online Payment Platforms

Research

The Brennan&Pike company has been engaged in the paper statements business for over 40 years. Brennan&Pike advances as technology has advanced through the years but with the same core business goals for best in class healthcare revenue management for the Self Pay area and Revenue Application Products. In 2006, the opportunity to advance again arose, and they recognised an appropriate time to research and implement a move from printing on paper to online payments. This opportunity offered other benefits as well to streamline the accounting process that was not realized previously.

Through the development of the application and modules for the EasyPay Bill Payment Platform, more profit streams could be in play and the geographic territory of sales could be expanded.

Potential Benefits:

• People can pay from any internet connected device, anywhere

• Offer live reports and dashboard of payment activity

• Streamline tedious reporting techniques often common in revenue accounting

• More profit streams from different product and service modules

• Expand sales geographic territory

• Reduce paper, save the environment

• Save postal money

• Introduce a series of workflow enhancements that advance the revenue cycle

persona1

UI Design that Sells the Product - WIN WIN

In addition to UCD, I practice WIN WIN development. Here's an example. The most important discovery that happened in my exploration for the perfect payment portal UI, also helped a sale close quickly. The customers are a mixed decision group of Finance and Marketing people. As I went round and round in the design process and working with existing clients, the most obvious discovery was that each client thought the way their marketing website operated was perfect. They truly adore their websites and it was important to the marketing group. Therefore, what better place to put our software and use their UI/UX?

Each CFO wants to reduce budgets and a typical target is the marketing budget. But now if the marketing site could also have a critical business function, then there is justification that the site has a financial purpose. The Marketing Director or Director of Marketing can not give us enough blessing to purchase and adopt the EasyPay Payment Suites. Bingo! We use their style and we use their site that they have worked on for so long.

The main point of our software application platform is business process so we stuck to it -- and that is what closes a sale. Now onto the accountants. How can we impress them? Our app platform streamlines their settlements and process, another win.

Additionally, the applications are certified to work with EMV Chip readers and cloud hosted and maintained.

Basically our application has no interface.

Some call it white labeling, but we go further and use the client full UI not just place a 2x3 logo in the upper left corner. This approach is more work, but it is little work comparatively for its impact. We don't just sell products, we save lives. If a marketing budget goes, so do people's jobs with it - thus the WIN WIN. WIN for us WIN for the client.

Sketches

I moved into a phase of rapid sketching and paper prototyping.

View Paper Prototype

Prototype

A lo-fidelity prototype was created using Axure. Prototyping allowed for quick iterations and the ability to user test the functionality.

The UI Design

Basically our application has no interface. Or rather it takes on the UI skin of the client's UI.



The app suite fits into the client's UI. We take the look and feel for the client site and place the EasyPay form and programming into the client UI pages to affect their site. As a SaaS / PaaS solution all pages are hosted by Brennan & Pike servers.